Last Updated: October 25, 2025
These Terms of Service ("Terms") govern your access to and use of the LTV SaaS platform and services provided by Earn Coupon d.o.o. ("Company," "we," "us," or "our"), a company registered in Serbia at 75 Vodovodska street, Belgrade (Tax ID: 107955125). By accessing or using our Service, you agree to be bound by these Terms.
1. Service Description
LTV SaaS is a subscription event tracking and attribution platform for SaaS companies. Our Service provides:
- Subscription Event Tracking: Capture subscription lifecycle events (starts, renewals, upgrades) from your billing provider (Stripe, Paddle, Lemon Squeezy)
- Multi-Touch Attribution: Match subscription events to original advertising clicks across multiple platforms
- Ad Platform Integration: Send conversion data to Google Ads, LinkedIn Ads, Meta, and TikTok
- OAuth Connections: One-click authorization for Google Ads and TikTok with automatic token management
- Attribution Analytics: Journey visualization, overlap metrics, and customizable attribution models
2. Eligibility & Account Registration
2.1 Age Requirement
You must be at least 18 years old to use our Service. By accepting these Terms, you represent that you are 18 or older.
2.2 Authority to Accept
If you are accepting these Terms on behalf of a company or legal entity, you represent that you have the authority to bind that entity to these Terms.
2.3 Account Information
You agree to:
- Provide accurate and complete registration information
- Maintain the security of your account credentials
- Notify us immediately of unauthorized access
- Be responsible for all activities under your account
2.4 One Account Per Business
You may create only one account per business entity unless explicitly authorized by us.
3. Billing & Payment Terms
3.1 Pricing Model
Our pricing is based on the total Monthly Recurring Revenue (MRR) of your customers that we track, not on event volume:
- Free Plan: $0/month for up to $2,000 customer MRR
- Starter Plan: $49/month for up to $10,000 customer MRR
- Growth Plan: $199/month for up to $50,000 customer MRR
- Scale Plan: $399/month for up to $150,000 customer MRR
3.2 Payment Processing
- Payments are processed by Lemon Squeezy
- We do not store your credit card information
- Subscriptions renew automatically monthly or annually
- All prices are in US Dollars (USD)
3.3 Free Trials
- Free trials are 14 days for Starter and Growth, 30 days for Scale
- No credit card required for Free plan
- You will not be charged until the trial period ends
- Cancel anytime during trial for no charge
3.4 Plan Limits
- Customer MRR calculated from last 30 days of subscription events
- If you exceed your plan limit, you'll be notified to upgrade
- Grace period: 7 days to upgrade before service restrictions
- No overage charges — you choose when to upgrade
3.5 Refunds
See our Refund Policy for complete details. Summary:
- 14-day money-back guarantee for first month of paid plans
- Pro-rated refunds for annual plans (cancellation before renewal)
- No refunds for partial months
4. OAuth & Third-Party Integrations
4.1 Authorization Scope
When you connect advertising platforms via OAuth:
- Google Ads: You authorize us to send conversion data to your Google Ads account. We do NOT access campaign settings, ad creative, or spend data.
- TikTok: You authorize us to send conversion events to your TikTok advertiser account. We do NOT access campaign settings or ad creative.
4.2 Token Management
- OAuth tokens are stored encrypted and used only for authorized purposes
- Tokens automatically refresh to maintain access (Google Ads: 6h, TikTok: 24h)
- You can revoke authorization anytime via platform settings or our dashboard
- We never share your OAuth tokens with third parties
4.3 Your Responsibilities
You are responsible for:
- Having the legal right to connect your advertising and billing accounts
- Complying with terms of service of connected platforms (Google Ads, TikTok, Meta, etc.)
- Maintaining valid credentials and renewing them as needed
- Ensuring your use complies with advertising platform policies
5. Customer Obligations
5.1 End-User Consent
You must obtain proper consent from your end-users before deploying our tracking code. This includes:
- Cookie consent (where required by law)
- Privacy notice disclosure
- Opt-out mechanisms (where required)
- Compliance with GDPR, CCPA, and other applicable laws
5.2 Accurate Configuration
- Configure identifier matching correctly in your billing webhooks
- Ensure tracking code is properly deployed
- Test integrations before going live
- Monitor attribution health dashboard for issues
5.3 Prohibited Uses
You agree NOT to:
- Use the Service for illegal purposes or in violation of any laws
- Send false or fraudulent conversion data
- Attempt to reverse engineer or hack the Service
- Abuse API rate limits or overwhelm our systems
- Resell or redistribute the Service without authorization
- Use the Service to track individuals without proper consent
- Violate advertising platform policies (Google, Meta, TikTok)
6. Data Ownership & Usage Rights
6.1 Your Data Ownership
You retain all ownership rights to:
- Your account data
- Your customer tracking data
- Subscription events from your billing provider
- Attribution analytics generated by the Service
6.2 Our License to Process
You grant us a limited license to:
- Process your data to provide the Service
- Store data in our database infrastructure
- Send conversion data to connected ad platforms
- Generate analytics and reports for you
6.3 Aggregated Data
We may use aggregated, anonymized data for:
- Service improvements and machine learning
- Industry benchmarks and statistics
- Marketing materials (no customer-identifiable information)
7. Service Availability & Support
7.1 Uptime Commitment
- Free Plan: Best effort, no SLA
- Paid Plans: 99.5% uptime (excludes scheduled maintenance)
- Scheduled Maintenance: Announced 48 hours in advance
- Emergency Maintenance: May occur without notice for security or critical issues
7.2 Support
- Free Plan: Community support (Discord, email)
- Starter/Growth: Email support (24-48 hour response)
- Scale/Custom: Priority email support (12-24 hour response)
7.3 Service Modifications
We reserve the right to:
- Modify or discontinue features with 30 days notice
- Update API endpoints or integration methods
- Add new features and capabilities
- Change pricing with 60 days notice to existing customers
8. Intellectual Property
8.1 Our Ownership
We own all rights to:
- The LTV SaaS platform, code, and technology
- Trademarks, logos, and brand assets
- Documentation and user interfaces
- Attribution algorithms and methodologies
8.2 Your License
We grant you a non-exclusive, non-transferable license to:
- Access and use the Service according to your plan
- Deploy our tracking code on your websites
- Access generated reports and analytics
8.3 Restrictions
You may NOT:
- Copy, modify, or create derivative works
- Reverse engineer or decompile the Service
- Remove proprietary notices or labels
- Use our trademarks without written permission
9. Warranties & Disclaimers
9.1 Service "As Is"
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
9.2 No Guarantee of Results
We do not guarantee:
- Specific attribution accuracy or match rates
- That ad platforms will accept all conversion data
- Specific improvements to your advertising ROI
- Uninterrupted or error-free service
- That third-party integrations will always be available
9.3 Third-Party Services
Our Service depends on third-party services (Google Ads API, TikTok API, Meta API, billing providers). We are not responsible for:
- Third-party service outages or changes
- API deprecations or policy changes by ad platforms
- Billing provider issues
10. Limitation of Liability
10.1 Liability Cap
Our total liability to you for any claims arising from the Service is limited to the amount you paid us in the 12 months preceding the claim.
10.2 Exclusion of Damages
TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR:
- Indirect, incidental, or consequential damages
- Loss of profits, revenue, data, or business opportunities
- Cost of substitute services
- Damages resulting from third-party services or integrations
10.3 Exceptions
These limitations do not apply to:
- Our intentional misconduct or gross negligence
- Death or personal injury caused by our negligence
- Fraud or fraudulent misrepresentation
- Violations that cannot be limited by applicable law
11. Indemnification
11.1 Your Indemnification of Us
You agree to indemnify and hold us harmless from claims arising from:
- Your violation of these Terms
- Your violation of advertising platform policies
- Your failure to obtain end-user consent for tracking
- Your infringement of third-party rights
- Your customer data or how you obtained it
11.2 Our Indemnification of You
We will defend you against claims that our Service infringes third-party intellectual property rights, subject to:
- Prompt written notice of the claim
- Sole control of defense and settlement
- Your reasonable cooperation
12. Termination
12.1 Termination by You
- Cancel your subscription anytime via the dashboard
- Cancellation effective at end of current billing period
- Access continues until period ends
- Request data export before cancellation
12.2 Termination by Us
We may suspend or terminate your account if:
- You violate these Terms
- Your account is inactive for 12 consecutive months
- Payment fails after multiple attempts
- We reasonably believe there is fraudulent activity
- Required by law or advertising platform policies
We will provide 30 days notice unless immediate termination is required for legal or security reasons.
12.3 Effect of Termination
- Data Export: 30-day window to export your data
- Data Deletion: We delete your data 30 days after termination (backups within 90 days)
- OAuth Revocation: All OAuth connections automatically disconnected
- No Refunds: Except as stated in Refund Policy
12.4 Survival
Sections that survive termination: Data Ownership, Intellectual Property, Limitation of Liability, Indemnification, Governing Law.
13. API Usage & Rate Limits
13.1 Fair Use Policy
- API calls must be for legitimate service use
- No automated abuse or excessive requests
- Rate limits enforced to protect system stability
- We may throttle or block abusive usage
13.2 Webhook Requirements
- Billing webhook endpoints must be publicly accessible
- Must respond within 30 seconds
- Must validate webhook signatures
- Downtime may affect event processing
14. Data Processing & Privacy
14.1 Roles & Responsibilities
- For your account data: We are the data controller
- For your customer data: You are the controller, we are the processor
- See our Data Processing Agreement for processor obligations
- See our Privacy Policy for data handling details
14.2 Your Consent Obligations
You represent and warrant that:
- You have obtained all necessary consents from your end-users
- Your privacy policy discloses use of our tracking
- You comply with GDPR, CCPA, and applicable data protection laws
- You have the right to share data with us and ad platforms
15. Confidentiality
"Confidential Information" includes:
- API keys, OAuth tokens, and credentials
- Account configuration and settings
- Proprietary features and algorithms
- Pricing not generally available
Both parties agree to:
- Protect Confidential Information using reasonable measures
- Not disclose to third parties without consent
- Use only for purposes of the agreement
- Return or destroy upon termination
16. Governing Law & Disputes
16.1 Governing Law
These Terms are governed by the laws of the Republic of Serbia, without regard to conflict of law principles.
16.2 Jurisdiction
Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of Belgrade, Serbia.
16.3 Dispute Resolution
Before filing any lawsuit:
- Notify us in writing of the dispute
- Allow 30 days for good-faith negotiation
- If unresolved, either party may pursue legal remedies
17. General Provisions
17.1 Entire Agreement
These Terms, together with our Privacy Policy, DPA, and Refund Policy, constitute the entire agreement between you and Earn Coupon d.o.o. regarding the Service.
17.2 Amendments
We may modify these Terms:
- With 30 days notice for material changes
- By posting updated Terms with new "Last Updated" date
- Continued use after changes constitutes acceptance
- If you disagree, you may terminate your account
17.3 Severability
If any provision is found unenforceable, the remaining provisions continue in full effect.
17.4 No Waiver
Our failure to enforce any right does not constitute a waiver of that right.
17.5 Assignment
- We may assign these Terms in connection with a merger, acquisition, or sale
- You may not assign without our written consent
17.6 Force Majeure
Neither party is liable for delays or failures due to circumstances beyond reasonable control (natural disasters, wars, pandemics, internet outages, third-party service failures).
18. Beta Features & Experimental Services
We may offer beta or experimental features:
- Provided "as is" with no warranties
- May be modified or discontinued without notice
- Not subject to SLA commitments
- Use at your own risk
19. Export Control
You agree to comply with all export control laws and not to export, re-export, or transfer the Service to prohibited countries or individuals.
20. Contact Information
For questions about these Terms:
Earn Coupon d.o.o.
75 Vodovodska street
Belgrade, Serbia
Tax ID (PIB): 107955125
Email: admin@ltvsaas.com
Website: ltvsaas.com
By using LTV SaaS, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.