Last Updated: October 13, 2024
This Privacy Policy explains how Earn Coupon doo ("we," "us," or "our") collects, uses, shares, and protects your information when you use our LTV tracking platform and services ("Service").
We are committed to protecting your privacy and being transparent about our data practices. This policy applies to all users of our Service.
1. Information We Collect
1.1 Information You Provide
When you register and use our Service, you provide:
- Account Information: Name, email address, password, company name
- Billing Information: Payment processed by Lemon Squeezy (we don't store credit card details)
- API Credentials: Keys and tokens for billing and ad platform integrations
- Support Communications: Messages you send us for support or inquiries
1.2 Information We Collect from Integrations
When you connect third-party platforms, we collect:
- From Billing Platforms: Subscription data, transaction amounts, customer IDs, subscription status, plan details, timestamps
- From Your Website: Click IDs (GCLID, fbclid, ttclid), user agents, IP addresses (when permitted), referrer URLs
1.3 Information We Collect Automatically
When you use our Service, we automatically collect:
- Usage Data: Pages visited, features used, time spent, actions taken
- Device Information: Browser type, operating system, device type, screen resolution
- Log Data: IP address, timestamps, error messages, API requests
- Cookies: See our Cookie Policy section below
2. How We Use Your Information
We use your information to:
2.1 Provide the Service
- Process and track subscription events from your billing platform
- Calculate customer lifetime value (LTV)
- Send conversion data to your connected ad platforms
- Match customers to ad clicks for attribution
- Display analytics and reports in your dashboard
2.2 Improve and Develop the Service
- Analyze usage patterns to improve features
- Debug and fix technical issues
- Develop new features and functionality
- Conduct research and analytics
2.3 Communicate With You
- Send important service updates and notifications
- Respond to support requests
- Send billing invoices and payment confirmations
- Provide technical support
- Send marketing communications (with your consent)
2.4 Ensure Security and Compliance
- Detect and prevent fraud and abuse
- Monitor for security threats
- Enforce our Terms of Service
- Comply with legal obligations
3. How We Share Your Information
We do not sell your personal information. We share your information only in these limited circumstances:
3.1 With Ad Platforms You Connect
When you connect ad platforms (Google Ads, Meta, TikTok), we share:
- Conversion events and values
- Hashed email addresses (for matching)
- Click IDs for attribution
- Transaction timestamps
Important: You control which platforms we send data to. We only share data with platforms you explicitly connect.
3.2 With Service Providers
We use third-party service providers who process data on our behalf:
- Hosting: Our infrastructure providers (data storage, servers)
- Payment Processing: Lemon Squeezy (our Merchant of Record)
- Email: Email delivery services for transactional emails
- Analytics: Usage analytics and monitoring tools
All service providers are contractually obligated to protect your data and use it only for the services they provide to us.
3.3 For Legal Reasons
We may disclose your information if required to:
- Comply with legal obligations, court orders, or government requests
- Enforce our Terms of Service
- Protect our rights, property, or safety
- Prevent fraud or security threats
- Protect the rights and safety of others
3.4 In Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.
4. Cookie Policy
4.1 What Are Cookies
Cookies are small text files stored on your device when you visit websites. We use cookies and similar tracking technologies to provide and improve our Service.
4.2 Types of Cookies We Use
Essential Cookies (Always Active)
These cookies are necessary for the Service to function:
- Authentication: Keep you logged in
- Security: Protect against fraud and abuse
- Preferences: Remember your settings
Analytics Cookies (Optional)
These cookies help us understand how you use the Service:
- Pages visited and features used
- Time spent on pages
- Error messages and technical issues
- Performance metrics
Marketing Cookies (Optional)
These cookies help us show relevant ads:
- Track ad campaign effectiveness
- Measure conversion rates
- Retarget visitors with relevant ads
4.3 How to Control Cookies
You can control cookies through:
- Your Browser: Most browsers allow you to block or delete cookies
- Our Settings: Adjust cookie preferences in your account settings
- Opt-Out Tools: Use industry opt-out tools for advertising cookies
Note: Blocking essential cookies may prevent you from using parts of the Service.
4.4 Third-Party Cookies
Some cookies are set by third parties:
- Analytics providers (to measure site performance)
- Support tools (for live chat and help)
- Social media platforms (for share buttons)
These third parties have their own privacy policies governing their use of cookies.
5. Data Security
We implement industry-standard security measures to protect your data:
- Encryption: Data encrypted in transit (TLS/SSL) and at rest (AES-256)
- Access Controls: Strict role-based access to data
- Authentication: Multi-factor authentication available
- Monitoring: 24/7 security monitoring and alerts
- Regular Audits: Security reviews and penetration testing
- Secure Infrastructure: Hosted on secure, certified cloud platforms
While we implement strong security measures, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
6. Data Retention
We retain your data for as long as necessary to provide the Service:
- Account Data: While your account is active
- Transaction Data: For the duration of subscription plus 90 days
- Event Logs: 90 days from event date
- Error Logs: 30 days from error occurrence
- Billing Records: 7 years (for tax compliance)
After cancellation, we retain your data for 30 days (for possible reactivation), then permanently delete it unless required by law.
7. Your Rights and Choices
7.1 Access and Portability
You have the right to:
- Access your personal data
- Request a copy of your data in machine-readable format
- Export your data from the Service
7.2 Correction and Deletion
You have the right to:
- Correct inaccurate personal data
- Request deletion of your data
- Close your account
You can update most information through your account settings. For deletion requests, contact us at admin@ltvsaas.com.
7.3 Opt-Out Rights
You can opt out of:
- Marketing Emails: Click unsubscribe in any marketing email
- Analytics Cookies: Adjust cookie preferences in settings
- Data Processing: Request restriction of processing
7.4 Objection and Restriction
You have the right to:
- Object to processing of your data for certain purposes
- Request restriction of processing in specific circumstances
8. GDPR Compliance (European Users)
If you are in the European Economic Area (EEA), you have additional rights under GDPR:
8.1 Legal Basis for Processing
We process your data based on:
- Contract: To provide the Service you signed up for
- Legitimate Interest: To improve and secure the Service
- Consent: For marketing and optional analytics
- Legal Obligation: To comply with laws
8.2 Data Transfers
Your data may be transferred outside the EEA. We ensure adequate protection through:
- Standard Contractual Clauses (SCCs)
- Data Processing Agreements with service providers
- Certification under recognized frameworks
8.3 Right to Lodge a Complaint
You have the right to lodge a complaint with your local data protection authority if you believe we have not complied with GDPR.
9. CCPA Compliance (California Residents)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):
9.1 Information We Collect
In the last 12 months, we have collected the categories of personal information described in Section 1 of this policy.
9.2 Why We Collect It
We collect this information for the business purposes described in Section 2 of this policy.
9.3 Sharing Practices
We do not sell your personal information. We share information only as described in Section 3 of this policy.
9.4 Your California Rights
You have the right to:
- Know what personal information we collect and how we use it
- Request deletion of your personal information
- Opt out of the "sale" of personal information (we don't sell data)
- Non-discrimination for exercising your rights
To exercise these rights, contact us at admin@ltvsaas.com.
10. Children's Privacy
Our Service is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
11. International Data Transfers
Our servers are located in the European Union and United States. If you access the Service from other regions, your data may be transferred across borders.
We ensure appropriate safeguards are in place for international transfers, including:
- Standard Contractual Clauses for EEA data
- Compliance with Privacy Shield principles (where applicable)
- Data Processing Agreements with all processors
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do:
- We will update the "Last Updated" date
- We will notify you via email for material changes
- We will post a notice on our website
Continued use of the Service after changes constitutes acceptance of the updated policy.
13. Contact Us
For questions about this Privacy Policy or to exercise your rights, contact us:
Email: admin@ltvsaas.com
Address:
Earn Coupon doo
75 Vodovodska street
11030 Belgrade
Serbia
PIB: 107955125
We will respond to your request within 30 days.
14. Data Protection Officer
For data protection inquiries, you can contact our Data Protection Officer at admin@ltvsaas.com.
This Privacy Policy was last updated on October 13, 2024. By using our Service, you acknowledge that you have read and understood this Privacy Policy.