Blog
Learn about subscription LTV tracking, ad optimization strategies, and SaaS revenue growth best practices
Most SaaS companies unknowingly train their campaigns to find cheap signups instead of valuable customers. Here's what's actually happening and how to fix it.
The standard LTV formula gives you one number that hides everything important. Here's how to calculate LTV properly for SaaS, with formulas, examples, and what actually matters for acquisition decisions.
Browser-based conversion tracking is failing for 30-50% of your customers. Here's why server-side tracking is the only reliable option for SaaS, with data on what's breaking and how to fix it.