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LTV SaaS

Server-side subscription tracking for SaaS. Connect your billing system to ad platforms in minutes.

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LTV SaaS

Cookie Policy

How we use cookies and similar technologies

Last Updated: October 25, 2025

This Cookie Policy explains how Earn Coupon d.o.o. ("we," "us," or "our") uses cookies and similar technologies on ltvsaas.com and in our LTV SaaS service.

1. What Are Cookies?

Cookies are small text files stored on your device by websites you visit. They help websites remember information about your visit, like your preferences and login status.

Similar Technologies include:

  • LocalStorage (browser storage for larger data)
  • SessionStorage (temporary storage during browsing session)
  • Web beacons (tracking pixels)

2. Cookies on ltvsaas.com (Our Website)

2.1 Essential Cookies (Always Active)

These cookies are necessary for the website to function:

Cookie NamePurposeDuration
sb-access-tokenAuthentication & session management1 week
sb-refresh-tokenMaintain login session1 week
layout-styleRemember your UI preferences1 year

2.2 Analytics Cookies (Optional)

We use privacy-friendly analytics to understand how our website is used:

  • Provider: Privacy-focused analytics (no personal data collection)
  • Purpose: Page views, user flows, performance metrics
  • Opt-out: Honors Do Not Track (DNT) browser setting
  • No cross-site tracking: Data not shared with third parties

2.3 Cookies We Do NOT Use

  • ❌ Advertising cookies
  • ❌ Social media tracking cookies
  • ❌ Third-party marketing cookies
  • ❌ Cross-site tracking cookies

3. Attribution Cookies (Customer Tracking Code)

Important: These cookies are NOT set by us. They are set by advertising platforms and READ by our tracking code deployed on YOUR website.

3.1 Advertising Platform Cookies We Read

Cookie NamePlatformPurposeLifespan
_gcl_awGoogle AdsExtract GCLID for attribution matching90 days (set by Google)
_fbcMeta/FacebookExtract FBCLID for attribution matching90 days (set by Meta)
_fbpMeta/FacebookFacebook Browser ID for matching90 days (set by Meta)
_ttclidTikTokExtract TTCLID for attribution matching28 days (set by TikTok)
_gaGoogle Ads Enhanced ConversionsExtract GA Client ID for Google Ads attribution2 years (set by Google)

3.2 Why We Read These Cookies

Purpose: Retroactive Attribution

When your customer:

  1. Clicked your ad 30 days ago (cookie was set by ad platform)
  2. Returns to your site today (no click ID in URL)
  3. Subscribes (LTVIdentify called)

We extract the click ID from the cookie (set 30 days ago) to recover attribution. This enables up to 90-day retroactive attribution for existing customers.

3.3 Customer Responsibility for Consent

If YOU deploy our tracking code on your website, YOU are responsible for:

  • Obtaining cookie consent from your end-users (where required by law)
  • Disclosing cookie usage in your privacy policy
  • Providing opt-out mechanisms
  • Complying with GDPR, ePrivacy Directive, CCPA, and other applicable laws

We are a data processor for this data. You are the data controller and responsible for legal compliance.

3.4 Cookies Set by Our Tracking Code

Our tracking script (ltv-track.js) uses browser storage:

  • SessionStorage: Temporary attribution data (cleared when browser closes)
  • LocalStorage: Deduplication tracking (ltv_last_identify - prevents duplicate API calls)
  • No cookies set: Our script only READS cookies, doesn't create new ones

4. How to Manage Cookies

4.1 Browser Settings

You can control cookies through your browser settings:

  • Chrome: Settings → Privacy and security → Cookies
  • Firefox: Settings → Privacy & Security → Cookies
  • Safari: Preferences → Privacy → Cookies
  • Edge: Settings → Privacy → Cookies

4.2 Impact of Disabling Cookies

If you disable cookies on ltvsaas.com:

  • You will not be able to log in (authentication requires cookies)
  • Your preferences won't be saved
  • The Service will not function properly

If your end-users disable cookies on YOUR website:

  • Attribution via cookie extraction won't work
  • URL-based attribution (GCLID in link) will still work
  • Match rates may be lower

4.3 Third-Party Opt-Outs

Users can opt out of advertising cookies:

  • Google: Google Ads Settings
  • Meta/Facebook: Facebook Ad Preferences
  • Network Advertising Initiative: NAI Opt-Out

5. Cookie Lifespan

Session Cookies: Deleted when you close your browser

Persistent Cookies: Remain until expiry date or manual deletion

  • Our authentication cookies: 1 week
  • Preference cookies: 1 year
  • Ad platform cookies: Set by those platforms (see table above)

6. Updates to Cookie Policy

We may update this Cookie Policy to reflect:

  • Changes in cookie usage
  • New technologies or tracking methods
  • Legal or regulatory requirements

Changes posted with updated "Last Updated" date. Material changes communicated via email or dashboard notice.

7. Contact Us

Questions about cookies?

Earn Coupon d.o.o.
75 Vodovodska street
Belgrade, Serbia
Email: admin@ltvsaas.com


Summary: We use minimal cookies on our site (authentication only). Our tracking code READS cookies set by ad platforms (for attribution). If you deploy our code on your site, YOU handle cookie consent for your users.