FAQ

LTV tracking sends your customer's total subscription value back to ad platforms over time. When someone signs up for $100/month but stays for 12 months, that's $1,200 in revenue—not $100. Without LTV tracking, Google and Meta only see the initial conversion and optimize for cheap signups. With it, they learn to find customers who actually stay and pay. Most companies see 35-65% better ROAS within 3 months because algorithms retrain on quality, not volume.

Ad platforms need 8-12 weeks to retrain their algorithms on your LTV data. In month one, you might see your CPA increase as platforms stop chasing cheap conversions. By month three, you're acquiring fewer customers at slightly higher cost, but those customers are worth 2-3x more. The total efficiency of your acquisition improves dramatically. Think of it as short-term pain for long-term gain.

We integrate with Stripe, Lemon Squeezy, Paddle Classic, and Paddle Billing for subscription data. For destinations, we support Google Analytics 4, Google Ads (Offline Conversions), Meta (Conversions API), and TikTok (Events API). Connect your billing system once—we automatically send revenue updates whenever customers subscribe, renew, upgrade, downgrade, or cancel.

No. Setup takes under 30 minutes with point-and-click configuration. You'll connect your billing platform (we guide you through finding webhook URLs), authenticate your ad accounts (OAuth flow), and we handle the rest. No code required. If you want custom integrations or advanced mapping later, we have APIs available.

Attribution tools answer "Where did my customers come from?" We answer "How much are they actually worth?" Attribution shows you which channels drive conversions. LTV tracking tells ad platforms the real value of those conversions so they can optimize better. They're complementary—use both. Attribution for analysis, LTV tracking for optimization.

Your data is encrypted at rest and in transit. Billing credentials are stored using industry-standard encryption. Personal information (emails, names) is hashed before being sent to ad platforms—they only get anonymized identifiers. We're GDPR and CCPA compliant with built-in consent management. We never sell or share your data. You own it, we just route it.

Yes. Connect as many ad accounts as you need across Google, Meta, and TikTok. You can also connect multiple billing systems if you use different processors for different products. Everything syncs automatically, and you can see performance across all channels in one dashboard.

We have tiered monthly plans based on your customer MRR (monthly recurring revenue). Free tier tracks up to $2k MRR, Starter up to $10k, Growth up to $50k, Scale up to $150k, and Custom for $150k+. You're not limited by event counts—track as many subscription events as needed. Save 20% with annual billing. No setup fees, cancel anytime.

You'll receive a notification when you reach 80% of your plan's MRR limit. If you exceed it, we'll continue tracking but prompt you to upgrade to the next tier. There are no overage charges or service interruptions—just upgrade when you're ready to continue growing.

Yes! We send all subscription lifecycle events (trials, subscriptions, renewals, upgrades, downgrades, cancellations) to Google Analytics 4 via the Measurement Protocol. This gives you complete visibility into your subscription funnel and customer behavior in GA4 alongside your ad platform optimizations.