What problem does this solve?
Ad pixels run in the browser. Subscriptions happen on your server. When someone subscribes, renews, or cancels, ad platforms have no idea it happened. They only saw the trial start. Without backend tracking, Google and Meta optimize for cheap signups, not customers who pay. We connect your billing webhooks to ad platform APIs so they see every subscription event and optimize accordingly.
How quickly will I see results?
Ad platforms need 8-12 weeks to retrain on your LTV data. You'll see results in their dashboards (Google Ads, Meta Ads Manager). Month one: CPA might increase as platforms stop chasing cheap trials. Month three: Better customers at similar cost. You see improved ROAS, conversion value, and customer quality metrics right in Google Ads and Meta—no need to check our dashboard.
Which platforms and billing systems do you support?
Billing: Stripe, Lemon Squeezy, Paddle Classic, and Paddle Billing. Ad Platforms: Google Ads (OAuth - one-click connection), LinkedIn Ads (OAuth - B2B conversion tracking), TikTok (OAuth - one-click connection), and Meta (System User token - copy-paste). OAuth platforms automatically refresh tokens—Google Ads every 6 hours, LinkedIn as needed, TikTok daily with rolling refresh for indefinite access. Meta tokens never expire.
How hard is setup?
Under 5 minutes. (1) Connect your billing system via webhooks. (2) Click 'Connect' for Google Ads, LinkedIn, and TikTok (OAuth handles everything), or copy-paste tokens for Meta. (3) Add our 2.9KB tracking script to your site. Done. OAuth connections automatically refresh, so zero maintenance.
Is this an analytics tool?
No. We're an integration layer. We don't show you campaign performance—Google Ads and Meta do that. We send your billing events to those platforms so their algorithms can optimize. You see results in their dashboards, not ours. Think of us as the pipe that connects your billing system to ad platforms, not a reporting tool.
What happens to my data? Is it secure?
OAuth tokens encrypted with AES-256. Billing credentials encrypted at rest. Email/phone hashed with SHA-256 before sending to ad platforms. Database protected with Row Level Security (RLS). All communications use TLS 1.3. GDPR and CCPA compliant. Built on SOC 2 certified infrastructure (Supabase, Vercel). We're a data processor—you control your data. Full audit logs. You can export or delete anytime.
Can I track multiple ad accounts or billing systems?
Yes. Connect multiple ad accounts across Google, Meta, and TikTok. Connect multiple billing systems if you use different processors for different products. Everything syncs automatically. You see campaign performance in each ad platform's dashboard (Google Ads, Meta Ads Manager, etc). Our dashboard shows attribution journeys and platform overlap analytics.
How does pricing work?
Based on customer MRR you track (their revenue, not yours). Free up to $2k customer MRR. $49/mo for $5-15k MRR SaaS founders. $199/mo for $30-60k MRR growing teams. $399/mo for $60-150k MRR established SaaS. Custom for $150k+. Unlimited events at every tier. No credit card for free plan. Cancel anytime.
What happens if my customer MRR exceeds my plan limit?
You'll receive a notification when you reach 80% of your plan's MRR limit. If you exceed it, we'll continue tracking but prompt you to upgrade to the next tier. There are no overage charges or service interruptions—just upgrade when you're ready to continue growing.
Do you support LinkedIn Ads for B2B?
Yes! LinkedIn Ads is one of our core integrations. We send B2B conversion events via LinkedIn's Conversion API with one-click OAuth setup. Perfect for enterprise SaaS, professional services, and B2B platforms. Supports both LinkedIn click IDs (li_fat_id) and hashed email for attribution.
What is multi-touch attribution and how does it work?
If a customer clicks your Google ad, then your Facebook ad, then your TikTok ad before subscribing, all three platforms contributed. With our 'send to all' model (default), each platform receives the conversion data and can optimize accordingly. You can also choose last-touch, first-touch, or custom priority models. We track the complete customer journey and show you which platforms work together. Expect total attributed revenue to exceed actual revenue—this is normal and called attribution overlap.
What is cookie extraction and retroactive attribution?
If you install our tracking today, we can recover attribution for customers who clicked your ads up to 90 days ago (Google/Meta) or 28 days ago (TikTok). How? Ad platforms set cookies (_gcl_aw, _fbc, _ttclid) when users click ads. These cookies last 90/28 days. Our tracking code extracts click IDs from these cookies, enabling retroactive attribution for existing customers. This typically recovers 20-40% more attributable conversions for new platform users.
Do OAuth tokens expire? Will I need to reconnect?
No manual reconnection needed! Google Ads tokens refresh automatically every 6 hours. LinkedIn tokens refresh as needed (60-day expiration). TikTok tokens refresh daily with 'rolling refresh' (new refresh token on each refresh) enabling indefinite access. Meta System User tokens never expire. Once you connect, our system handles all token management automatically. You'll never be asked to reconnect.